Ethical Claims – training on the ISO norm

What does “ethic washing” means and what is and ethical claim? To affirm that an object is “produced responsibly” and a food is “natural” or a sector is “ethical and sustainable” helps selling goods and services ….but to engage sensible consumers you need to be very cautious.

For this reason we participated to the interesting webinar by Accredia and UNI (National Entity for Standards and Regulations) focused on validation and assessment of ethical statements and supporting informations on products, services, processes and organizations.

Becuase the most interesting corporate storytelling, is the truest.

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